EMPLOYER GUIDE
How to Write a CV for Amazon UK Jobs 2026 | Get Past the ATS
By CVCraft AI Team · Updated March 2026 · 9 min read
Amazon is one of the UK's largest private employers with over 75,000 staff and thousands of vacancies at any one time — from warehouse operatives to senior software engineers. But Amazon's hiring process is unlike almost any other company. They recruit specifically against their 16 Leadership Principles, and your CV needs to reflect this from the first line. Here's exactly how to write a CV that gets you an Amazon UK interview.
📦 Key fact: Amazon's ATS system is notoriously strict. CVs that don't use achievement-focused bullet points with quantified results are typically screened out before a human reviews them.
Understanding Amazon's Leadership Principles
Amazon hires, promotes and assesses every employee against 16 Leadership Principles. Your CV should demonstrate evidence of as many of these as possible through your work history. The most important ones to weave into your CV are:
Customer Obsession
Show examples of going above and beyond for customers or end users. Quantify the impact wherever possible.
Deliver Results
This is the big one. Every bullet point in your work experience should end with a measurable result. No result = Amazon won't be interested.
Invent and Simplify
Highlight any process improvements, automation or innovative solutions you've introduced.
Bias for Action
Show examples of taking initiative without being asked, making quick decisions with incomplete information.
Dive Deep
Demonstrate analytical ability and attention to detail. Include examples of using data to make decisions.
The STAR format — essential for Amazon CVs
Every work experience bullet point should follow STAR format. Amazon recruiters are trained to look for this pattern:
STAR FORMAT
SITUATION
Brief context — what was the business challenge or opportunity?
TASK
What was your specific responsibility?
ACTION
What did YOU specifically do? (Use "I" not "we")
RESULT
What was the measurable outcome? Include numbers, percentages, £ values.
Example — before STAR: "Managed the customer service team"
Example — after STAR: "Led a 12-person customer service team through a peak period restructure, implementing a new triage system that reduced average response time from 4 hours to 47 minutes and increased CSAT scores from 72% to 91% within 8 weeks."
Amazon UK CV structure
- Contact details — name, email, phone, LinkedIn, location
- Professional summary — 3-4 sentences connecting your background to Amazon's mission and the specific role. Mention 2-3 Leadership Principles by name.
- Core competencies — 8-12 skills in a simple grid. Include data tools, methodologies and domain expertise.
- Work experience — reverse chronological. 4-6 STAR bullets per role. Quantify everything.
- Education — degree, relevant certifications
- Technical skills (if relevant) — SQL, Python, AWS, Excel etc.
Amazon UK CV dos and don'ts
- ✅ Use numbers in every bullet point — percentages, £ values, team sizes, time savings
- ✅ Keep to 2 pages maximum — Amazon recruiters process hundreds of CVs
- ✅ Use Amazon's own language from the Leadership Principles in your summary
- ✅ Tailor your CV to the specific role — read the job description carefully
- ✅ Include any AWS certifications prominently for tech roles
- ❌ Don't use phrases like "responsible for" or "helped with" — be specific and direct
- ❌ Don't include a photo — Amazon specifically advises against this
- ❌ Don't leave out metrics — if you can't quantify something, Amazon will assume it wasn't impactful
Use AI to write your Amazon CV
Our AI CV writer can take your work history and automatically rewrite it in STAR format with Amazon's Leadership Principles woven throughout. Just paste in the job description and your experience — the AI handles the rest in under 60 seconds.
Generate your Amazon UK CV with AI
STAR-formatted, Leadership Principle-aligned, ATS-optimised. Free to try.
Write My Amazon CV →